Head of Marketing (Overall F&B Group & Central Kitchen)

Roles:

Responsible for developing and implementing marketing strategies to promote the overall companys products, increase brand awareness, and drive sales. Additionally, the Head of Marketing is also responsible for driving the success of a central kitchen and OEM production factory by developing and executing marketing strategies that enhance brand visibility, drive sales, and foster customer loyalty.

Primary responsibilities may include but are not limited to:

• Brand Strategy: Developing and implementing brand strategies to differentiate the companys products in the market and build brand equity. This includes defining brand positioning, messaging, and identity.

• Market Research: Conducting market research to identify customer needs, preferences, and trends. Analysing market data and consumer insights to inform product development, pricing strategies, and promotional activities.

• Product Marketing: Developing marketing plans for new and existing products, including product launches, pricing strategies, and promotional campaigns. Collaborating with product development teams to ensure that marketing initiatives align with product features and benefits.

• Digital Marketing: Overseeing digital marketing initiatives, including website development, search engine optimization (SEO), social media marketing, email marketing, and online advertising. Leveraging digital channels to reach target audiences and drive website traffic and conversions.

• Content Creation: Developing engaging and informative content to educate consumers about the companys products, highlight their benefits, and establish thought leadership in the industry. This may include blog posts, articles, videos, infographics, and other multimedia content.

• Advertising and Promotion: Planning and executing advertising campaigns across various channels, including print, broadcast, digital, and social media. Developing creative assets, negotiating media buys, and measuring the effectiveness of advertising efforts.

• Public Relations: Managing public relations efforts to enhance the companys reputation and visibility in the market. This includes building relationships with media outlets, drafting press releases, organising press events, and responding to media inquiries.

• Trade Shows and Events: Planning and coordinating participation in trade shows, industry conferences, and other events to showcase the companys products and services. Managing event logistics, booth design, and promotional materials.

• Partnerships and Sponsorships: Identifying strategic partnerships and sponsorship opportunities to expand the companys reach and influence. Negotiating partnership agreements and managing relationships with partners and sponsors.

• Customer Relationship Management (CRM): Implementing CRM systems and strategies to acquire, retain, and engage customers. Segmenting customer databases, developing targeted marketing campaigns, and measuring customer satisfaction and loyalty.

• Market Expansion: Identifying opportunities for market expansion and growth, including new geographic markets, distribution channels, and customer segments. Developing marketing strategies to penetrate new markets and acquire new customers.

• Competitive Analysis: Monitoring competitors marketing activities, product offerings, and market positioning. Analysing competitive strengths and weaknesses to inform marketing strategies and identify areas for differentiation.

• Budgeting and ROI Analysis: Developing and managing marketing budgets and allocating resources effectively to maximise return on investment (ROI). Tracking key performance indicators (KPIs) and conducting ROI analysis to evaluate the effectiveness of marketing initiatives.

• Cross-Functional Collaboration: Collaborating with cross-functional teams, including sales, product development, operations, and finance, to align marketing efforts with business objectives and ensure integrated marketing campaigns.

Requirements & Skills:

• Education: A bachelors degree in marketing, business administration, or a related field is required.

• Industry Experience: Extensive experience in marketing, preferably within the food production or manufacturing industry. To have a solid understanding of the industrys dynamics, consumer behaviour, and competitive landscape.

• Leadership Skills: Strong leadership and management abilities for overseeing marketing teams and driving strategic initiatives. Capable of inspiring and motivating staff, fostering a collaborative work environment, and leading by example.

• Strategic Thinking: The ability to develop and execute strategic marketing plans aligned with business objectives. Ability to have a forward-thinking mindset, with the capacity to anticipate market trends, identify opportunities, and formulate effective strategies to capitalise on them.

• Brand Management: Experience in brand management, including brand positioning, messaging, and identity development Ability to develop and implement strategies to enhance brand awareness, differentiate the companys products, and build brand equity.

• Digital Marketing Expertise: Proficiency in digital marketing channels and strategies. To have experience in areas such as website management, search engine optimization (SEO), social media marketing, email marketing, and online advertising.

• Content Marketing: Strong content creation and storytelling skills for developing engaging and informative content that resonates with target audiences. Ability to produce high-quality content across various platforms and formats to drive brand engagement and awareness.

• Product Marketing: Experience in product marketing, including new product launches, pricing strategies, and promotional campaigns. Ability to collaborate closely with product development teams to ensure that marketing efforts align with product features and benefits.

• Market Research and Analysis: Proficiency in market research techniques and data analysis for understanding customer needs, preferences, and trends. Ability to gather and analyse market data to inform marketing strategies and decision-making.

• Customer Relationship Management (CRM): Experience in CRM systems and strategies for acquiring, retaining, and engaging customers effectively. Ability to segment customer databases, develop targeted marketing campaigns, and measure customer satisfaction and loyalty.

• Creative Thinking: Creativity and innovation for developing compelling marketing campaigns and initiatives that stand out in a competitive market. Ability to think creatively, generate fresh ideas, and translate them into impactful marketing initiatives.

• Analytical Skills: Strong analytical skills for interpreting marketing data, measuring campaign performance, and optimising marketing strategies for maximum impact. Ability to be proficient in using analytics tools and metrics to track key performance indicators (KPIs) and ROI.

• Communication Skills: Excellent communication skills for effectively conveying marketing messages, collaborating with cross-functional teams, and engaging with stakeholders. Ability to communicate ideas clearly, listen actively, and build strong relationships internally and externally.

• Adaptability: The ability to adapt to changing market conditions, consumer preferences, and industry trends for success in the dynamic food production industry. Ability to be flexible and agile in responding to evolving business needs and market dynamics.

• Ethical Conduct: Integrity, honesty, and ethical conduct are fundamental qualities, particularly in an industry where consumer trust is paramount. Ability to adhere to high ethical standards and uphold the companys values at all times.

Job Type: Full-time

Salary: From RM7,000.00 per month

Benefits:

• Health insurance
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus
• Yearly bonus

Education:

• Diploma/Advanced Diploma (Preferred)

Experience:

• Marketing in F&B: 3 years (Required)

Expected Start Date: 04/01/2024